New Publication
Crossing the Centuries, Committed to Care
Blue Cross and Blue Shield in North Carolina, 1933–2008
By Diana J. Newton
Diana's fifteen years of experience working with Fortune 100 companies in the
health care industry is apparent in her new book chronicling the story of one of
North Carolina's leading companies—Blue Cross and Blue Shield of North
Carolina. As the company celebrates 75 years of serving the health care needs
of its customers and the state's citizens, this in-depth look at its business history
illuminates the genesis of the challenges and opportunities evident in today's
complex health care financing and delivery system. The rise of the state's leading
health insurer is a remarkable story that follows the dramatic trajectory of the
major social, economic, and political trends occurring in the state and the nation.
The 165-page, four-color book and companion video are central to BCBSNC's
celebration of its 75th anniversary in 2008 and will be available as a special,
limited edition publication.
Read Chapter 1 of Crossing the Centuries, Committed to Care. (1.1MB PDF)
